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<\/h4>\nDr Melle Zijlstra is a Dutch researcher and designer. I work internationally from Bath (UK) and Dublin (Ireland).<\/p>\n
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As a Lecturer (Assistant Professor) in the Department of Mechanical Engineering at the University of Bath (UK), I operate at the crossroads of design, technology, and human behaviour.<\/p>\n
My main research interests are centred around the relationship between design and technology, decision making and task allocation, and perceptions and personal beliefs (e.g., trust in systems, perceived self-efficacy, risk perception).<\/p>\n
Most of my teaching is related to product design and development processes and methods, ideation and concept development, and user interaction.<\/p>\n
I combine a practical and straightforward approach with a strong theoretical background and a fundamental belief in cooperation.<\/p>\n
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PhD Human-Computer Interaction \u2013 University of Bath (UK)<\/p>\n
MA Industrial Design \u2013 Designskolen Kolding (DK)<\/p>\n
BDes designLAB (Industrial Design) \u2013 Gerrit Rietveld Academie Amsterdam (NL)<\/p>\n
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